SMS Text Marketing and Communications

Mobile Sms Text Message Marketing Highlight

2010-03-23T13:54:00.001-07:00

This post was done back in January and I wanted to highlight it and ask how many loyal customers could you have in your database today if you started Forward Thinking with Mobile Marketing in February?

Read the post here

VH1 Sms Mobile Text with Operation Smile and Jessica Simpson

2010-03-22T08:43:00.001-07:00

VH1, the mobile channel and Operation Smile are teaming up with Jessica Simpson to give children with facial deformities a new chance to shine.

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Waffle House and Mobile sms Text Message Marketing

2010-03-19T06:39:00.001-07:00

Waffle House is now offering mobile sms text message marketing.

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Fandango Mobile Movies

2010-03-18T06:19:00.001-07:00

Going to the movies is going mobile. It is exciting to see the different ways companies are adapting and embracing mobile marketing. Have you asked yourself why?

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Ever heard of Foursquare or Gowalla?

2010-03-17T08:45:00.001-07:00

Go check out this post about the latest buzz for mobile marketing.

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Mobile Sms Text Message Marketing is Growing

2010-03-16T08:16:00.001-07:00

This is a great article on the growth of mobile marketing.

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They Opt In!

2010-03-15T13:59:00.001-07:00

Mobile Sms Text Message Marketing is not spam.

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Why Pay Too Much for Mobile sms Text Message Marketing?

2010-03-12T10:54:00.001-08:00

Read our latest post and you will save money on text marketing.

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Retailer Target takes coupons Mobile

2010-03-11T09:04:00.001-08:00

Times are changing and it is happening fast. Target is taking coupons mobile.

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Chick-fil-A and Mobile Sms Text Marketing

2010-03-10T09:56:00.001-08:00

On February 9th I posted a blog about slow days. Go read todays post and see the example come to life.

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The Cove and Mobile Sms Text

2010-03-09T06:42:00.001-08:00

Have you seen the documentary The Cove?

Well go read our post and see what this has to do with Texting!

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Opt In Interests Groups

2010-03-08T12:53:00.001-08:00

This is an awesome way to maximize your text marketing campaign

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Texting for a Callback

2010-03-05T09:37:00.000-08:00

Imagine offering your customers the ability to send a text to your company requesting an appointment. It is fast, easy and a convenient way for your customers to communicate with your company.

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Online Grocer and Mobile Marketing

2010-03-04T13:19:00.001-08:00

Freshdirect New York City's premier online grocer, which has long helped customers save time and money through its home delivery service of farm-fresh foods and brand name groceries, announced today that it is making shopping on-the-go just as fast and easy with a new iPhone application - the first and only full-service app for shopping for fresh food and grocery.

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Using A Shared Short Code Warning

2010-03-03T14:02:00.001-08:00

Using a shared short code is the most cost effective and fastest ways to implement a text message marketing campaign but due dilligence should not be over looked

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Mobile Marketing and Chicken?

2010-03-02T09:00:00.001-08:00

It seems like every day I see another example of a company including mobile marketing in their advertising.

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Vehicle Advertising Wraps

2010-03-01T12:38:00.001-08:00

We see them all over the streets, cars with advertising on the windows, doors and some cover the entire vehicle with their brand.

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Text Message Alerts VS Voice Messaging Call Systems

2010-02-26T11:07:00.001-08:00

How do you think text message alerts does verses automatic voice messaging services.

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Best Buy and Mobile Marketing

2010-02-25T11:31:00.001-08:00

If you are not aware of the fact that many of the large brands have been implementing mobile marketing strategies you may be interested in knowing that the positive results they are experiencing the more focus they are putting toward mobile marketing.

Best Buy is a perfect example, click here to read the blog

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Thumbcasting Your Message

2010-02-24T14:46:00.001-08:00

Go read our blog about Thumcasters, Thumbcasts and Thumbcasting.

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Pizza Hut and Mobile Marketing

2010-02-23T14:16:00.001-08:00

Pizza Hut knows why it is important to get involved with mobile marketing, go take a look for yourself

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The Tale of Two Bars

2010-02-22T12:05:00.001-08:00

Go read the story of two sports bars and text marketing

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Text Messaging for Expecting Mothers

2010-02-19T10:32:00.001-08:00

What a awesome idea to offer expecting mothers, another example of the power and creative ideas of using mobile sms text messaging.

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Intuition

2010-02-18T13:16:00.001-08:00

Go read our latest blog about Intuition and how this can apply to your business.

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Mobile SMS Text Marketing and E-mail Accounts

2010-02-17T09:19:00.001-08:00

How many e-mail accounts do you have?

If you are like me you have several, go read our latest post on why this is another reason to start offering a mobile sms text message marketing campaign.

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Hallmark Mobile Greetings

2010-02-16T07:23:00.001-08:00

Here is a perfect example of a large national brand understanding the power of embracing mobile marketing. Keep up with the changing world or slowly go away!

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How cell phones will change the world

2010-02-15T10:59:00.001-08:00

Here is an interesting article written by John Sutter cnn.com writer / producer

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Awesome Article on Text Message Marketing

2010-02-12T12:09:00.001-08:00

I came across a link on Twitter posted by Larry Bodine at Law Marketing. It states Larry is a business development advisor with Apollo Business Development. He has helped law firms nationwide attract new clients and generate new business.

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Mobile Sms Text Message Marketing Mania

2010-02-11T16:10:00.000-08:00

Things in the world of mobile sms text message marketing is already attracting lots of attention from entrepreneurs, go read what we think about all this attention Click here to read the blog

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Mobile SMS Text Message Marketing Opinions

2010-02-10T12:55:00.001-08:00

Go read our latest blog about a business owners view on text message marketing:

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What do you do on slow days?

2010-02-09T11:40:00.001-08:00

Every business experiences those days that you just stare out the window and day dream you had a way to make customers magically appear and you look at all your employees and wonder if you will be able to show a profit for the day?

What if I told you there was a way, would you do it. Mobile sms text message marketing could be your dream come true.

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Just Give it a Try!

2010-02-08T14:15:00.001-08:00

Keep up with changing times and think outside the box. prepare for the future.

Go read the blog click here

It is really not complicated

2010-02-05T09:56:00.001-08:00

What are you waiting for, mobile sms text message marketing is not complicated. Do not be scared to jump in. The water is fine come on.

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Using Mobile SMS Text for Appointment Reminders

2010-02-04T11:10:00.001-08:00

Kaiser Permanente ever heard of them, of course you have. They are the largest non-profit healthcare provider in the US. They used text messaging to send out appointment reminders. Did it work?

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Mobile SMS Text Message Marketing Software

2010-02-03T10:14:00.001-08:00

Your mobile sms text message marketing provider should have a easy to use system, go read our latest post:

Just click here

Print Coupons vs Mobile SMS Text Coupons

2010-02-02T08:46:00.001-08:00

Clip and save coupons are everywhere, take advantage of the opportunity that will come to those willing to start building a vip mobile sms text club membership database:

Go read the blog by clicking here

Is Mobile SMS Text Message Marketing Appropriate?

2010-02-01T10:20:00.001-08:00

With all the articles about mobile sms text message marketing you have your articles in favor of it and others opposed to it. So do you think mobile sms text message marketing is appropriate, read what I think click here

Ever Considered a SMS Text Message Business Card?

2010-01-29T14:29:00.001-08:00

With technology constantly changing doesn't it make sense to have a SMS text message business card?

Click here and go read the blog

Is 2010 the year for Mobile SMS Text Message Marketing?

2010-01-28T07:49:00.001-08:00

Go read our latest blog about 2010 being the year for mobile sms text message marketing and decide for yourself:

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Forward Thinking with Mobile SMS Text Message Marketing!

2010-01-27T10:01:00.001-08:00

Go check out this blog post by clicking here

Connect With Your Customers In Real Time With Mobile SMS Text Marketing!

2010-01-26T11:16:00.001-08:00

Go check out this blog, just click here

Use SMS Text Messaging for Communications!

2010-01-25T10:10:00.001-08:00

We read so much on the mobile text marketing opportunity for businesses to attract and maintain customers that it is important to discuss text messaging as a communications tool.

Let's use day care facilities and private schools.

What a great way for parents to be more connected with the facility that is responsible for their children while at school or day care. Parents could opt in to the day care or schools text messaging system and be sent a text message for emergency situations or something as simple as letting the parents know that report cards are being sent home today.

Let's say that a field trip is coming up and it is important that the parents get in the signed release form allowing permission for their child to go. Texts are more reliable than e-mail and almost instantly received.

Many times a child gets sick or injured. The school or daycare can even send a text message to that individual parent from the back office using the text messaging software.

Sports Leagues and Associations:

SMS text messaging is a great way to communication with coaches and parents of sporting events. Parents are very busy juggling schedules and I have heard many stories of parents showing up with the kids for practice only to find out that practice or the game was cancelled for various reasons. Even if the information was posted on a voice mail or call in messaging system it is not as reliable and fast as text messaging. Even with phones set on vibrate a parent may be in a meeting and can easily look down and read a text but unable to take a voice call or listen to a voice mail.

Log into your back office and send out the text message alert or announcement to the entire database in under a minute!

No matter what type of business or organization you have, SMS text messaging is a smart way to communicate.

What are you waiting for, click this link for your free 30 day trial

Remember the person you need to reach is only a text away!

Visit our website for more information on Mobile Text Marketing www.gotexttalk.com

Use Mobile Text Marketing by Advertising a Contest!

2010-01-22T07:49:00.001-08:00

It is so easy to talk about mobile text marketing subscriber based campaigns that we need to bring up using a contest to attract customers and build your brands awareness.

Subscription based campaigns are created to build your subscriber base of VIP customers so you can send out announcements and special offer coupons.

But you can also use the platform for creating contest. You have the ability to make the contest for as long or short of a time period as you want. You can also control how many times and often someone can text in to enter. You also have an auto response messaging system that sends out text to the contestants for status updates of the contest.

Let's use a bowling alley as an example:

Super Lanes Bowling Alley is running a contest all through the month of February and the winner gets a bowl all night for free with up to 6 friends.

Super Lanes can set up the contest in the back office and the software will automatically enter the contestants as they text in your keyword and short code for a chance to win. At the end of the contest you can either manually pick a winner or set it up so the system randomly select the winner.

The platform automatically sends out a text message to every contestant letting them know if they have won or lost. If they did not win it will have your thank you for entering message and you can even offer a 10% off coupon that is good on a week day that you would like to see more business. If a contestant text in to enter after the contest is over they will receive a message letting them know it has ended but you could put in that message a discount or opportunity to join the VIP club.

The winner will receive the winning message with your instructions on claiming the prize.

Now obviously these contestants are not agreeing to opt in to your subscription based VIP club to receive future specials, but you will be creating brand awareness and during the contest period use the win and lose messages to include the opportunity for the contestants to opt in to your VIP data base.

Just use your imagination and apply a contest to your business:

Free Oil Change and Tire Rotation
Free wings party platter
Free dinner for a family of four
Free deluxe facial
Free pedicure
Free haircut and blow dry
Free month unlimited tanning membership
Free hour at the go kart track

I could continue but you know your business better than I do, so you could easily put something fun and enticing together.

This also gives you the opportunity to attract new customers by giving every contestant something in the end. Not only will it bring them back for your product or services, but you can bring on additional VIP subscribers.

I have to say that just writing this blog excites me. If I was a business owner that had something to offer consumers I would jump all over the free 30 day trial that we offer and get this party started!

Remember your customers are only a text away!

Is Mobile Text Marketing Intrusive?

2010-01-21T10:56:00.001-08:00

As the saying goes opinions are like air holes everybody has one, (thought I would be rated G LOL)

I will step outside the box and look at this question as a consumer and a business.

As a consumer if I was at an establishment I liked and noticed they were offering me the chance to get something instantly like a discount, free food or something sent to my phone by opting in and subscribing to a VIP Text Club and get exclusive specials sent to me on occasion I would happily do so.

Now if I started receiving too many text from that company and the offers had no value I would be more inclined to opt out, which is one of the neat things about mobile text marketing, if customers want out they can get out.

As a business owner you want to try and avoid that from happening which is why it is important to be creative with your campaigns. So looking at this from a business owner's perspective I would not hesitate to start a mobile text marketing campaign. It may take some time to build up your opt in subscribers but the value in those customers are an incredible asset for your company.

Just like anything else, you get out of something what you put into it.

You hear all this chatter going on about mobile text marketing and you go on goggle and do some searches and you are pounced on with all these ads and links and think geez, there must be something about this mobile text marketing thing let me look into this.

So you fill out a few forms, maybe make a few phone calls and decide why not let's give this a shot.

What you do next is the beginning of success or failure, being intrusive or not. Just like any industry you have your good and your bad. To help weed out a few, if they want to charge a set up fee just strike them off your list, it is not necessary.

You want to make sure you have some experience behind the scenes, if you get set up with a company that just opens the play room and throws you in without concern over your safety then you are more likely to get hurt and your experience will be tainted. Plus you may end up with a few less customers because you became intrusive.

What business are you in?

Let's say you are in Real Estate and you put a short code and keyword on a sign so prospects can text in to get additional information on the property. Then you decide to get access to those cell numbers and start sending additional messages. Just because they texted in for more information does not mean they were agreeing to subscribe into an opt in database for further text messages sent to their mobile phone. That could be intrusive and also viewed as spamming.

Now if you use the response message to give them the requested additional information on the property you could also put a link to a website on the property and on the website have a opt in sign up form that allows the prospect the ability to opt in a subscription based campaign for text communications from your company.

Let's say you are a private school or daycare facility. You could give parents the chance to opt in so they could receive alerts and announcements. As a parent that would be a wonderful option for communications and being intrusive with this example would be hard to do!

I could obviously go on and on with examples but by now you get the point. So really the answer to the question is yes and no. If the providers that offer mobile text marketing would advise their clients on mobile text marketing and give guidance and also not allow a business to set up intrusive campaigns then mobile text marketing would not be seen as intrusive but welcomed.

Just think as a business owner how important your customers are and use mobile text marketing as a way to build an intimate relationship with them and put yourself in their shoes and think if you were the customer would you like what you were sending them.

We are here to discuss ideas with you about implementing mobile text marketing into your business.

We also provide a free 30 day trial which gives you time to set up a campaign, gather some subscribers and send out a campaign and experience results before the trial is over. It does not get any better than that.

Who will you trust as your SMS Text Marketing Provider?

2010-01-20T11:54:00.000-08:00

Go and read our new blog about SMS Text Message Marketing providers:

Click here to read the post

2010-01-19T18:38:00.001-08:00

Yet another example of using text. American Idol sweepstakes text win to 4004 to enter a chance to win up to 1 million dollars. Your customers are a text away

Ways to Implement A Text Marketing Campaign

2010-01-19T09:55:00.000-08:00

Go check it out GoTextTalk.com

What Are You Waiting For

2010-01-18T07:33:00.000-08:00

We all know that when something new hits the market place it is always more expensive at 1st and as more competitors enter the market or new models come out the prices drop.

Some people rush right out and pay whatever the price just to be one of the 1st and others wait it out.

When PPC (pay per click) advertising was 1st introduced over 10 years ago it was a company called GoTo. It was straight forward and simple. Create an account, give them a credit card number and create a campaign. The highest bidder would be in the number 1 spot and you could set the campaign up with a maximum cost per click with auto bid which would increase the cost you were willing to pay by .1 cent until you reached your max.

It was a very sweet ride, I was one of the 1st to do this with my other company which provides factoring. The leads were abundant and as the years past the word got out. GoTo was acquired by Overture and then Yahoo acquired Overture.

Then Google jumped in the market and that is when the fun ended. Keywords that used to be .10 cents per click have now reached heights of $18.00, yes that is for a click not a lead. As we know Google is dominating the search and PPC world at the time. They have made the process like the IRS tax code, always changing and tons of companies have sprouted up like accountants to offer help. I can assure you one thing if you have not experienced it yet, set up a PPC account and whatever budget you set, that amount will be spent, with or without results.

Google has a system that grades your ads, content of the landing page etc, with a quality score. So if a campaign is set up right, according to Google, someone with a higher quality score can place higher in ad placement and pay less than someone with a lower quality score with lower placement but pays more for the click.

I have hired several companies over the years for SEO and PPC management and it is still a huge mystery. All I know is that no matter how much money you throw at the budget will be spent with or without leads.

That gets to the point of this blog. Text message marketing has been around for years, just like GoTo in the PPC market years ago. So many business owners did not know what PPC was, and some still do not. Most just sat on the side lines and did nothing while those that embraced the technology and kept up with the changes continued to grow and expand market share.

The biggest difference I see for those that embrace SMS Text Message Marketing today compared to PPC when it 1st came out is the following:

It is not complicated
It is not expensive
It is the future
It will stay inexpensive
The formula will not change, your customers Opt In which means they like what you have
No cost per click

Go Text Talk carefully selected a Mobile Marketing provider with true veterans of the industry. They started in the texting business before texting was so common. This offers a very user friendly platform that is not complicated to figure out.

You can have a campaign up and running in minutes and we will help you successfully build a subscriber Opt in campaign of your most valuable asset, your customers which is invaluable.

Embrace this powerful marketing tool today, be a leader and one of the 1st in your industry to get started with a Free 30 day trial. We offer the best pricing with unlimited as well as per text plans.

Getting a customer is a challenge, maintaining a customer even more. It does not get any better than this.

For more information on how your organization can utilize text message Marketing please visit our website at GoTextTalk.Com

SMS Text Donations for Haiti Continues Rises to 8 Million

2010-01-16T14:35:00.000-08:00

The two non-profits groups the Red Cross and Yele, which set up text donation campaigns earlier this week for Haiti disaster relief has seen continued success. The compassion from people everywhere continue to use texting as a means to send in donations. The Red Cross campaign which is run by mGive, asks for $10 donations via text message by texting “Haiti” to 90999 has now netted 15 million double from my last post yesterday and is still going strong.

According to officials, the American Red Cross stated that money is pouring in at the rate of $100,000 dollars an hour. “As far as we know, this has broken all global mobile marketing campaigns in history,” US Red Cross spokeswomen, Abi Weaver, told AFP.

Wyclef Jean’s campaign, which asks users to donate $5 by texting Yele to “501501,” to date has raised $1 million for the cause. Both campaigns are being promoted widely on Twitter as users continue to retweet posts about how to donate.
For more information on how your organization can utilize text messaging please visit our website at GoTextTalk.com.

Text Donations for Haiti 4 Million in 2 days

2010-01-15T04:07:00.000-08:00

What an amazing testament to the power of text. The outpouring of human compassion for the tragic events in Haiti has been incredible.

The efficiency of being able to send a text to a short code and donate $10.00 that is charged to your cell phone bill is an incredible idea. So many people have the intentions of helping but the hectic schedule of life gets in the way. No number to call and give your credit card information or no check to write and mail off. Less than a minute and you are done!

To donate to the Red Cross, mobile users are texting the word “Haiti” to the number 90999. Jenifer Snyder, executive director of mGive Foundation said the money is coming in at a rate of roughly $200,000 an hour.

Jeffrey Nelson, a spokesman for Verizon Wireless, called mobile donations a “new stream of philanthropy.” it is awesome to see the power of text messaging do such an incredible thing.

For more information on how your organization can utilize text messaging please visit our website at GoTextTalk.com.

Welcome to the future of Text

2010-01-14T10:25:00.000-08:00

Greetings and welcome to our blog. It amazes me how far technology has advanced, I remember not too long ago when we were introduced to e-mail. It did not take long for e-mail marketing to become the new frontier. Companies started collecting databases of e-mail addresses so they could be connected to their customers in a intimate way. It was fun to get those e-mails, as a matter of fact AOL became the front runner with the famous tag "you've got mail"

I remember the movie Sleepless in Seattle with Tom Hanks and Meg Ryan that helped the e-mail buzz grow into the new way of communicating. Hard to believe that was in 1993 17 years ago, WOW. So it is no surprise that the up and coming generations would ask what is Sleepless in Seattle and as strange as this will sound to some, who is AOL.

Now e-mail has been used and abused to the point that spam has become so bad that if junk mail in our snail mail boxes were to keep up we would have to get mail boxes the size of commercial dumpsters.

We have our spam filters set so high that even contact forms sent from my corporate website will sometimes land in my spam / junk folder because something in the comments box triggered it as spam.

So what does this have to do with text messaging?

The typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls, according to research released by Nielsen Mobile.
During the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month. In comparison, the average mobile customer sent or received 357 text messages per month — a 450% increase over the number of text messages circulated monthly during the same period in 2006.

So imagine what has happened over the past year. It is also worth mentioning that over one in five households reported they are wireless cellular only—an increase of 16% from the past year. This increase comes from the two-thirds of households who have dropped their landlines as well as from young adults that started new households with just a wireless phone service.

What does this mean to you?

If you want to keep up with the times and not get left behind your company or organization needs to embrace using text messaging as a form of marketing and communications.

Start building your data base of customers today. And guess what, no more spam due to the opt in and opt out functions of text messaging.

Experience it for yourself and give it a try

Text the "keyword" to the short code 46786
1. Start a new text and enter 46786 where you would a phone #
2. Enter the keyword gott in the body
3. Press Send!

Perfect for:

Retail stores deliver coupons that can be tracked by POS systems
Bars,restaurants, and nightclubs text time sensitive promotional offers
Newspapers leverage existing content to increase advertising inventory and revenues
Financial data is being customized and delivered in real-time
Businesses communicate updated schedules and announcements to employees
Mobile voting programs are incorporated into sponsorship programs
Text-to-win programs are used to distribute redeemable codes at web sites or physical locations
Demographic information is collected on-premise by event marketers using opt-in programs
Trade shows drive traffic to keynote events, demonstrations, and booths

This sampling of uses with text messaging indicates the power of the medium for users of all kinds. To unlock the value of text messaging for your marketing program, contact us for innovative ideas that you may not have considered. We’ll learn more about your business objectives and demonstrate the ways in which text message marketing creates value in your business.

For a free 30 day trial or more information please visit our website at GoTextTalk.com.

p.s. look at our 1st blog post done using text messaging!

2010-01-14T10:20:00.001-08:00

Amazing that blogging from a cell phone is this easy. The future of text message marketing and communications is here. G0 to www.gotexttalk.com free trial